Press Buzz Marketing

With tens of millions of users (but probably not the purported 100 million), MySpace.com is a force to be reckoned with. Especially when you consider that MySpace apparently drives more traffic to online retailers than MSN Search, according to some recent Hitwise data.

But MySpace is hard for many of us adults to get our heads around. It just doesn’t seem logical: How does it hold the interest of so many young people with short attention spans, despite the fact that the design/usability is so atrocious, the Web page creation platform is so frustratingly restrictive, and it’s chock full of so many profiles that are obviously fake, spam, duplicated, or abandoned?

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Heidi Cohen, author for ClickZ, discusses the latest Advice & Opinions. By & for Marketers. In this section, Cohen gives high-level explanations for “Ten Trends to Drive Traffic and Sales in 2007.”

At top if this list are “social media” outlets and proper “search marketing.” Cohen gains input from Netconcepts’ Founder and President, Stephan Spencer for his expertise on these trends.

Spencer first describes the importance of social networks and their key role in today’s marketing. He goes on to explain the dynamics of search marketing and how companies will need to tap into the Long Tail of natural search if they want to seriously compete in the market place.

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P J Fusco’s unscientific survey shows marketers are still missing the boat on PPC. Selecting only jingles and buzzwords that didn’t include brand names, she decided to see if the big names were putting their money where their mouth is when it comes to the Web. And the results were surprising, says Netconcepts’ PJ Fusco in this article for ClickZ.

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Lee Odden, CEO of TopRank Online Marketing, took a few moments to interview our very own Stephan Spencer at Search Engine Strategies (SES) in Chicago last month, December 6, 2006. This, slightly over, 2 minute interview with Stephan discusses blogs and feeds and how to optimize them for better search engine rankings.

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Abny Santicola, Editor, FundRaising Success Advisor, calls on the expertise of Netconcepts’ Founder and President, Stephan Spencer last week at Direct Marketing Association’s (DMA) Annual Conference & Expo in San Francisco. Abny caught up with Spencer after his “Blogs, Podcasts and RSS: New Tools for Customer Acquisition and CRM” conference session.

In this article, Spencer discusses how blogs can serve as great marketing tools for non-profit organizations as well. Spencer also shares his success with, humanitarian organization and personal blog of former President Jimmy Carter, The Carter Center.

Spencer closes with 5 insider-tips for making the most of a blog.

Read this entire article and learn key blog concepts to put your non-profit on the blogosphere map.

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The Long Tail is crucial for companies with big inventories as an SEO tactic that enables them to draw customers to their websites and find products that may otherwise be buried in catalogues. But much may not change for small businesses with low quality products.

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Taking the Netconcepts website from a traditional static “corporate brochure” to one where visitors can interact by posting comments on every page is a great example of Web 2.0 application says Stephan Spencer in an interview with the New Zealand Herald.

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In this article written by Patricia Moore, author for NZ Marketing Magazine, Netconcepts makes the public scene, not for SEO, but for their marketing success.

Moore discusses how companies have had remarkable success in the competitive New Zealand export market. How are companies succeeding in this market? What or, perhaps more importantly, who should companies turn to in order to fuel their global success.

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After reading Netconcepts’ latest white paper, Chasing the Long Tail of Natural Search, during the August eTail conference in Philadelphia, PA, Catalog Success Associate Editor, Matt Griffin. Griffin wrote this article.

Griffin discusses why the (over discussed, under explained) 80/20 rule has such validity on search engine marketing of today’s business. He also summarizes Netconcepts’ key tactics to capturing the Long Tail of Natural Search.

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This article from the IT section of the Herald highlights five technology trends that are changing the face of retailing. Our own Stephan Spencer weighs in with his thoughts on where things are heading…

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